Sitting in front of a blank page...
That dreaded blinking cursor…
Creating content or writing blog posts is one of the things most coaches dread doing.
And for good reason, most coaches know how to coach, not write!
Trying to figure out how to whip out magic from thin air can seem like a huge feat. Often leading to procrastination, frustration and wanting to throw in the towel.
However great content is one of the most effective ways to engage potential new clients and bring in new leads.
So don’t give up yet!
Content writing doesn’t have to be hard - what you need is a simple process.
I used to struggle as well, until I practiced these 6 simple steps.
Now I can get my content writing down to less than 2 hours, and you can too!
So if you want to save some time and tears, bookmark this process and give it a go for your next great piece.
Before you even begin to write, you need to know what you’re writing about. It’s important here to only select ONE topic. Ideal length for a blog post is a less than 7 minute read or about 1600 words - so picking ONE topic will allow you to go into enough depth without overwhelming your audience.
Not sure what to write about?
Here are some great places to get inspired.
What are your clients asking you about? What do you talk about in your coaching sessions?
What about your potential clients? Do you often get email enquiries about the same things over and over again? Or perhaps there are some hot topics in your intake and discovery calls?
There are a tonne of golden pots of inspiration here - start a list and write these ideas down as you have these conversations.
Look for Facebook groups and online forums in your niche and target market. For e.g. if you’re a fitness coach - look up healthy/fitness/food groups. You’ll find heaps of posts from people asking for help or posting about their problems and desires. Writing answers to or tips to help these people, means you’ll be writing content that appeals to your target market - win!
Google search is a great place to see what others are searching or writing about. Use what you find above to get more ideas on Google. For e.g. you might find out your target market is interested in healthy eating tips. So type that into Google and you can see other related searches like below.
Another way to search is typing in your target market or niche, plus words like ‘problems’, ‘challenges’, ‘how to’ or ‘become’. For example, when we type ‘how to get fit’ into Google, below is what came up. Not only will you see other related searches, you’ll also get ideas for the most popular articles out there on these topics.
On average, 80% of people will read the headline, but only 20% of people will actually read the entire blog post.
If you want to increase your chances of people clicking through to read, you need to make your title attention grabbing!
To do this, make sure your title is short, clear but interesting.
Brainstorm 3 - 5 titles, and select your best one. Or better yet - send out your titles to a few people and ask them to vote.
Need inspiration? Use these 15 formula ideas from Brand Glow Up to spark your creativity.
Once you’ve selected your topic and title, next up write your outline in this order.
Keep in mind the following principle when writing.
The purpose of your title is to grab your reader's attention, and get them to click on the article. The purpose of the introduction is to get them to read the body. The purpose of the body is to give them value and get them to read to the end.
After your outline, next comes the meaty bit. Write, write, write! The best way to do this is just sit down and brain dump - do NOT edit.
As much as you might want to, resist the temptation to review and edit as you go - it will break your flow. Just sit down and write what comes to mind. If you think of a better way to rewrite a sentence you just wrote - write it down, then keep writing (rather than stop, delete it and rewrite). Set a time limit and just GO.
If you feel stuck, just commit to writing a few sentences at a time. Before you know it, a few sentences will become a few paragraphs, which will become a whole article!
Also, the best articles tend to be conversational, so write like you would speak. If you have trouble, you could even record yourself speaking and have it transcribed.
Home stretch now! Once you’ve got everything out on paper - then go back to review and edit.
Then add in any images, links or sources to your articles. Pro tip - images are a great way to break up long bodies of text.
99% of the work is now done - one more final proofread, spell check and review, and you’re ready to hit publish - congrats!!!
Next time you face that dreaded blinking cursor, use these 6 simple steps to help you break that curse, and write that next piece of magical content.
Remember, don’t worry if at the start you take a lot longer than 2 hours. Just like any new skill it might take some time to get in the rhythm of it.
But use patience and trust the process, the more you practice the quicker you’ll get. And in no time you’ll not only be a speed whiz, you might actually even turn writing dread to desire, and love it too! ;)
Which step did you find the most useful in this article? Let us know in the comments below!
Want more? Here are 4 ways to help fast-track you and your coaching business:
1. Grab a free copy of your cheat sheet 'The Winning Formula: How to get more clients with just one session'
Discover the exact 5 steps you need to sign more clients, without needing to pressure, sell hard or chase clients. — Click Here
2. Join the Coach Development Lab to connect and grow with fellow coaches
Your Facebook community where smart coaches go to start their business, upgrade their coaching skills and get more clients. — Click Here
3. Join the Launchpad Program
Your 10-week online program to help you launch your business, create an amazing coaching program and get fully booked with clients, fast. — Click Here
4. Work with us privately
Want personalised one-on-one help to achieve your personal and/or business goals? The Pinnacle Program is for you. — Click Here