Welcome to our new series, Launchpad Qs! We answer the most common questions we get asked by students in our Launchpad program, to help you build your business and become a highly successful coach.
Today’s Question - What’s the best place to find clients: Facebook, LinkedIn, Instagram?
With a thousand different ways you could find clients - it can be a bit overwhelming. Not only that, you have limited time, money and energy to spend. So you want to make sure you’re spending it wisely.
So what’s the best place?
Truth is, it’s not a straightforward answer, at first...
The best place to find clients, requires you to first really understand your potential clients.
Don’t worry, today I'll break it down for you so it’s super simple. All we need to do is answer 3 simple questions.
Who are your potential clients, aka who is your target market? Who are the specific group of people that you are trying to reach? Here you are trying to build an in-depth profile of your potential clients.
Start off with their demographics, for example:
Then go deeper, and answer some questions about their characteristics or life circumstances.
It’s important here that you don’t just pretend to know the answers to the above questions. Do your best to research. Below are some great tools you can use.
As the largest social media platform in the world, Facebook has a plethora of data on potential customers. Using Audience Insights you can find out demographic information on the types of people that have a specific interest or follow certain Facebook pages.
For example, below we can view age, gender, relationship status and even the pages followed for people who are interested in “Yoga”.
Google Trends is a tool that allows you to see top search queries in Google across the world. You can look up a search term and see where this search term is popular in a specific location and what other similar topics or queries people are looking for.
For example, below we can see the most popular locations and related topics for the search term “meditation”.
Now that we have a profile of our target market, we want to go even deeper. What problems or needs do they have that they want solved? What are the goals, dreams and aspirations that they want to achieve?
Again, we don’t just want to guess - we want to research this information as much as we can.
If you have existing clients or a network of your target market, talk to them. Try sending out a survey or better yet, organise a time to ask them some questions to better understand them.
If you don’t have direct access to your target market yet, no fret. Below are some great places you can go digging.
Forums like Reddit and Quora offer great insights into your target market. Here you’ll find people asking for help, sharing obstacles they might be facing or posting questions they want answers to.
For example, below we can see some common conversation topics regarding a “coaching business”.
Facebook Groups are another great place to get insights into your target market. Look for groups that are in your niche or target market and join them. Similar to forums, you’ll often find people asking questions or seeking help to achieve their goals or overcome the problems they are facing.
Once we’ve built an in-depth profile of your target market and have a list of their problems and goals, now we need to figure out where do your potential clients show up? Especially when they are looking to solve their problems and/or achieve their goals, where do they go to do this?
For example, if your target market is mums looking to get fit and healthy:
Which of the above is the correct answer? Find out by using the research tools above.
One important thing to remember is that whatever avenue you choose to reach your potential customers, it’s a hypothesis only, not fact. In other words, you don’t KNOW if it’s the “right approach” until you test your hypothesis. So don’t spend too long trying to come up with the perfect marketing plan or get too invested in your idea.
The best approach to business is to test your hypothesis as quickly as possible. Go out there, test, get feedback and make improvements as you go.
So there you have it! Before you go out there and start finding clients or spending on ads on Facebook or LinkedIn, answer these 3 questions and use them as your guiding light to decide the best place for you to find clients.
Not only will it save you time and money in the long run, it’ll also make sure you’re getting the best results for your investment.
Which question did you find most useful? Let us know in the comments below.
Want more? Here are 4 ways to help fast-track you and your coaching business:
1. Grab a free copy of your cheat sheet 'The Winning Formula: How to get more clients with just one session'
Discover the exact 5 steps you need to sign more clients, without needing to pressure, sell hard or chase clients. — Click Here
2. Join the Coach Development Lab to connect and grow with fellow coaches
Your Facebook community where smart coaches go to start their business, upgrade their coaching skills and get more clients. — Click Here
3. Join the Launchpad Program
Your 10-week online program to help you launch your business, create an amazing coaching program and get fully booked with clients, fast. — Click Here
4. Work with us privately
Want personalised one-on-one help to achieve your personal and/or business goals? The Pinnacle Program is for you. — Click Here