What’s the best place to find clients: Facebook, LinkedIn, Instagram?
Feb 09, 2021
Welcome to our new series, Launchpad Qs! We answer the most common questions we get asked by students in our Launchpad program, to help you build your business and become a highly successful coach.
Today’s Question - What’s the best place to find clients: Facebook, LinkedIn, Instagram?
With a thousand different ways you could find clients - it can be a bit overwhelming. Not only that, you have limited time, money and energy to spend. So you want to make sure you’re spending it wisely.
So what’s the best place?
Truth is, it’s not a straightforward answer, at first...
The best place to find clients, requires you to first really understand your potential clients.
Don’t worry, today I'll break it down for you so it’s super simple. All we need to do is answer 3 simple questions.
1. Who are your potential clients?
Who are your potential clients, aka who is your target market? Who are the specific group of people that you are trying to reach? Here you are trying to build an in-depth profile of your potential clients.
Start off with their demographics, for example:
- Relationship Status?
- Level of Education?
- Type of Employment?
Then go deeper, and answer some questions about their characteristics or life circumstances.
- What are their hobbies?
- What sports or leisure activities do they participate in?
- Do they travel? If so, where?
- What books, TV shows or movies do they like?
- What famous people or influencers do they follow?
- What brands do they like?
- What social media platforms, if any do they use?
It’s important here that you don’t just pretend to know the answers to the above questions. Do your best to research. Below are some great tools you can use.
Facebook Audience Insights
As the largest social media platform in the world, Facebook has a plethora of data on potential customers. Using Audience Insights you can find out demographic information on the types of people that have a specific interest or follow certain Facebook pages.
For example, below we can view age, gender, relationship status and even the pages followed for people who are interested in “Yoga”.
Google Trends is a tool that allows you to see top search queries in Google across the world. You can look up a search term and see where this search term is popular in a specific location and what other similar topics or queries people are looking for.
For example, below we can see the most popular locations and related topics for the search term “meditation”.
2. What are their needs and wants?
Now that we have a profile of our target market, we want to go even deeper. What problems or needs do they have that they want solved? What are the goals, dreams and aspirations that they want to achieve?
Again, we don’t just want to guess - we want to research this information as much as we can.
If you have existing clients or a network of your target market, talk to them. Try sending out a survey or better yet, organise a time to ask them some questions to better understand them.
If you don’t have direct access to your target market yet, no fret. Below are some great places you can go digging.
Forums like Reddit and Quora offer great insights into your target market. Here you’ll find people asking for help, sharing obstacles they might be facing or posting questions they want answers to.
For example, below we can see some common conversation topics regarding a “coaching business”.
Facebook Groups are another great place to get insights into your target market. Look for groups that are in your niche or target market and join them. Similar to forums, you’ll often find people asking questions or seeking help to achieve their goals or overcome the problems they are facing.
3. Where do they show up?
Once we’ve built an in-depth profile of your target market and have a list of their problems and goals, now we need to figure out where do your potential clients show up? Especially when they are looking to solve their problems and/or achieve their goals, where do they go to do this?
For example, if your target market is mums looking to get fit and healthy:
- Do they go to Google and look up fitness classes? (Then you might want to invest in Google AdWords.)
- Do they join mum fitness Facebook groups? (Then you might want to run Facebook ads.)
- Do they go to fitness expos? (Then you might want to organise a speaking gig at these types of events.)
Which of the above is the correct answer? Find out by using the research tools above.
One important thing to remember is that whatever avenue you choose to reach your potential customers, it’s a hypothesis only, not fact. In other words, you don’t KNOW if it’s the “right approach” until you test your hypothesis. So don’t spend too long trying to come up with the perfect marketing plan or get too invested in your idea.
The best approach to business is to test your hypothesis as quickly as possible. Go out there, test, get feedback and make improvements as you go.
So there you have it! Before you go out there and start finding clients or spending on ads on Facebook or LinkedIn, answer these 3 questions and use them as your guiding light to decide the best place for you to find clients.
Not only will it save you time and money in the long run, it’ll also make sure you’re getting the best results for your investment.
Which question did you find most useful? Let us know in the comments below.
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3. Join the Launchpad Program
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